Warren Coco, Found of GO-DEVIL

In 1977, at the age of 22, Warren Coco of Baton Rouge, Louisiana, founded a business that was to become an important and influential member of the waterfowl industry, GO-DEVIL Manufacturers of Louisiana. Coco has been able to turn his passion for duck hunting into his full-time job and livelihood.  Prior to the construction of the first GO-DEVIL motor, Coco had built several versions of inboard mud boats. Each of his creations had certain limitations. Knowing Coco’s abilities, a buddy of his told him about a “funny looking motor” he had seen while hunting in Louisiana. Upon seeing the motor, Coco literally fell to the ground with laughter, and stated boldly, “That thing will never work!” The motor was constructed from a 40-year old Briggs & Stratton cast-iron engine, a universal joint, a drive shaft with a rubber hose for a bearing, and a bronze prop, mounted on a 1960 Evinrude transom bracket. The concept for the engine was brought back from Vietnam. After examining the motor closely and considering the possibilities, Coco could not sleep! An avid duck hunter Coco wanted to build a motor to see if he could make it work. In three-weeks, Coco found a 10-horsepower Kohler engine and enough scrap metal to build the first GO-DEVIL. This original model weighed almost 300 pounds, but worked like nothing Coco had ever seen. His friends laughed when they saw the metal monster. They laughed even harder when Coco told them he was planning to go into business manufacturing engines.  Coco quit his $5-an-hour job. He had $1000, a handful of garage equipment and a lot of time. He worked 16-to-18 hours each day, seven days a week, for three years without a paycheck to get GO-DEVIL Manufacturers up and running. Today, GO-DEVIL Manufacturing Company of Louisiana employs over 30 full-time sales, marketing and production staff, with over 40,000 square feet of high-tech buildings, producing over 1,800 engines each year.


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